We put ourselves in your shoes.

If we agree to partner with you, then it means you now have someone on your side on the front lines. This creates some limitations for our business, such as growth velocity, and the share of the total global team size we are willing to support. The tradeoff, however, is that we are committed to true operational and cost efficiency. We will meaningfully reduce your overall support costs, while increasing quality where it matters most.

We have deep experience on both sides.

Our founder was a client for most of his career and understands the challenges well. The company is built with the concerns of the industry at its heart and we know how to help you.

We take a natural, empirical approach to work.

This means:

  • We try our best to work with human nature, not against it.

  • Observation and data veracity are very important to us.

  • Only that which reliably produces positive results will become our practice.